You have 0 articles to compare. Do you want to see compare view now?


Compare

View below to see all Research pieces and other Resources.  

Refine your search using Advanced Filter Options (the funnel icon directly below) to locate relevant items more quickly.  Filter by Disciplines, Insights, Markets or Year.

ads.txt

Ads txt

If you are search for information on ads.txt and app-ads.txt, please continue to the ads.txt website here.

Advanced Filter Options

Fairfax Media: Dell Case Study

This case study demonstrates the effectiveness of brand advertising over performance advertising in increasing consumer brand awareness and buying intention.

Lynx Party across the Internet

To launch Lynx’s new Superfresh range, Soap Creative decided to stage an unforgettable celebration: an interactive video experience that immersed the audience in an unexpected and exciting journey across 5 major web portals.

 Agency:  SOAP Creative
IAB Presentation: Building Brands Online

Online has long been renowned as an effective direct response medium. But what about building brands online? This presentation will give you some of the latest research into how others have successfully built brands online.

Online advertising expenditure in Australia for the third-quarter 2009 totalled $466.25 million. General Display advertising and Classifieds advertising accounted for 25.9% and 23.2% of the total advertising expenditure for the third-quarter 2009, respectively, while Search & Directories advertising comprised the remaining 50.9%.

Make the Most of Now

Clemenger decided to show people what Vodafone stood for, rather than just telling them: they created a website that would inspire and enable people, helping them to really make the most of every moment and share their One Day wish with friends.

 Agency:  Clemenger
The Best Job in the World | 2009 IAB Awards Winner

With the challenge of increasing international awareness of Queensland's Islands of the Great Barrier Reef and a budget of $1.2 m, CumminsNitro Brisbane's “Best Job in the World” campaign captivated the world’s attention – and that of the 2009 IAB Awards judges.

 Agency:  CumminsNitro Brisbane
Samboy is Back | 2009 IAB Awards Winner

Samboy chips had been missing from the Aussie market for over 10 years when the portfolio was bought by Australian owned Snack Brands and the company decided to re-launch the original flavours. Pusher was commissioned to create a social media marketing campaign focusing on Facebook.

 Agency:  Pusher
Tomb Raider Challenge  | 2009 IAB Awards Winner

To support the launch of the 9th iteration of the Lara Croft game, New Dialogue created a very effective brand destination site replicating the excitement of Lara's adventures with a global treasure hunt.

 Agency:  New Dialogue
Recharge & Always Win | 2009 IAB Awards Winner

With the objective of reaching the youth market and overcoming the audience's often short attention spans and instant gratification mentality, Captiv8 developed the Optus Recharge and Always Win campaign.

 Agency:  Captiv8
Love my Idol | 2009 IAB Awards Winner

Leveraging McDonald’s sponsorship of the Australian Idol series, the 'Love my Idol' OMD campaign set out to remind customers of their all-time favourite McDonald's foods by using music to tap into people's passions.

 Agency:  OMD
Page 61 of 65 Results 601 - 610 of 641