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Online advertising expenditure in Australia for the fourth-quarter 2008 totalled $462 million. General Display advertising and Classifieds advertising accounted for 28.1% and 23.4% of the total advertising expenditure for the fourth-quarter 2008, respectively, while Search & Directories advertising comprised the remaining 48.5%.

The Tomb Raider Challenge

To build momentum around the new Tomb Raider game and attract a larger, more diverse audience, New Dialogue created a virtual treasure hunt using Google Earth’s browser plug-in very creatively supporting the re-birth of the franchise.

 Agency:  New Dialogue

Online advertising expenditure in Australia for the third-quarter 2008 (3 months ended 30 September 2008) totalled 451.25 million. Search and Directories advertising expenditure experienced the largest growth from the prior quarter, growing at $25.0m or 13.4%.

Show Us Your Sweet Spot

To further increase Air New Zealand's ex-pat database, HOST designed a fun and engaging competition which saw 58% of entrants signing up to hear from the brand again.

 Agency:  HOST

Online advertising expenditure in Australia for the second-quarter 2008 totalled $412.5 million, the largest second-quarter recorded. General Display advertising and Classifieds advertising accounted for 27.8% and 26.9% of the total advertising expenditure for the second-quarter 2008, respectively, while Search & Directories advertising comprised the remaining 45.3%.

The Smirnoff Experience Secret Party

The way to get tickets to one of the biggest Australian free parties was to find tickets through a cross-digital and offline treasure hunt integrating apps, social media, banners, blogs, campaign microsites, rich media and viral designed by Amnesia.

 Agency:  Amnesia

Online advertising expenditure in Australia for the first-quarter 2008 totalled $384.5 million, the largest first-quarter recorded. This is an increase of $5.75 million (or 1.5%) from the fourth-quarter 2007, and is an increase of $90.5 million (or 30.8%) from the first-quarter 2007.

No Boring Bits

To prove that no two ice cream cones are alike and differentiate from competitors, Soap Creative took character Terry the Executioner from the Television Commercial and brought him to life through Social Networks, creating a truly integrated campaign.

 Agency:  SOAP Creative

Online advertising expenditure in Australia for the fourth-quarter 2007 totalled $378.75 million, the largest fourth-quarter recorded. General Display advertising and Classifieds advertising accounted for 28% and 26% of the total advertising expenditure for the second-quarter 2007, respectively, while Search & Directories advertising comprised the remaining 46%.

DraughtKeg Academy

When the DraughtKeg (a mini-keg for pouring a fresh Heineken at home) was released, a lot of technical information needed to be communicated so Leo Burnett came up with the DraughtKeg Academy and a cheeky suite of "training exercises" all available through a microsite.

 Agency:  Leo Burnett
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