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IAB Viewability Update - Dec. 2017

The latest round of IAB/PwC benchmarks, aggregating census data from comScore, Integral Ad Science (IAS) and Moat on all AU inventory tracked through their services for viewability, monitored over 600% more inventory than the same time last year.

IAB Digital Ad Effectiveness Playbook - Dec. 17

Following the release and successful uptake of the Ad Effectiveness Glossary earlier in the year, this Playbook addresses topics from Getting the Basics Right through to Attribution.

Australian Online Landscape Review - Oct. 2017

The digital landscape in October 2017 saw Australians spend 70 hours surfing online across over 244 sessions per person, with 20,238,000 people actively surfing online.

IAB Industry Survey

In our mission to simplify and inspire - and to champion measurement and technology understanding - we need to know how we are doing. Help us to help you by taking this 60-second survey to provide us with some feedback. You will also go into the running for either a $200 Westfield Gift Voucher or a ticket to Programmatic Summit 2018.

Australian Online Landscape Review - Sept. 2017

The digital landscape in September 2017 saw Australians spend 72 hours of surfing online per person across over 255 sessions per person, with 20,165,000 people actively surfing online.

Device Ownership and Trends - September 2017

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

IAB Native Advertising Playbook - Oct. 2017

The aim of this playbook is to give the industry simplified and consistent definitions to help increase awareness of the potential of native, as well as inspire marketers and agencies to invest in native as an effective communication approach.


IAB Programmatic Playbook - Oct. 2017

As part of the IAB’s mission is to simplify the digital ecosystem we have developed the IAB Programmatic Playbook 2017.

Video Ad Volume: Loudness Guidelines

A large gap exists wherein there are no official guidelines in the Australian market that outlines the acceptable level of loudness a commercial video advertisement should abide by.

IAB Australia recommends the mass adoption of ads.txt by local publishers

The mission of the ads.txt project is simple: To increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorised Digital Sellers and is a simple, flexible and secure method that publishers and authorised partners can use to publicly declare the companies they have sanctioned to sell their digital inventory.

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