IAB Australia: Quarter ended December and full Calendar Year 2008
Non-IAB Members can access the Executive Summary and IAB Members can access the full report in the "Downloads" section below
12 months ended 31 December 2008
Online advertising expenditure in Australia for the 12 months ended 31 December 2008 totalled $1,710.25 million. This is an increase of $364.25 million (or 27.1%) from the 12 months ended 31 December 2007.
All expenditure types recorded strong growth. General Advertising accounted for 27%, Classifieds Advertising accounted for 26% and Search & Directories Advertising accounted for 47% based on expenditure for the 12 months.
The highest spending Advertiser Industry category in General Advertising was Finance. Recruitment was the leading category for Classifieds Advertising.