IAB Australia: Quarter ended June 2008

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12 months ended 30 June 2008

Online advertising expenditure in Australia for the 12 months ended 30 June 2008 totalled $1,523.5 million. This is the first time the market has exceed $1.5 billion in a 12 month period. This is an increase of $324 million (or 27.0%) from the 12 months ended 30 June 2007.

All expenditure types recorded strong growth. General Advertising accounted for 27%, Classifieds Advertising accounted for 27% and Search & Directories Advertising accounted for 46% based on expenditure for the 12 months.

The highest spending Advertiser Industry category in General Advertising was Finance. Recruitment was the leading category for Classifieds Advertising.



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