The Ultrabook Temptations
February - March 2012 winner: The Ultrabook Temptations
Creative Agency: The Monkeys
Media Agency: The Monkeys
Campaign type: Microsite
To introduce the Ultrabook™ (a new category of ultra-sleek and ultra-responsive laptop computers inspired by Intel), six social experiments were staged across Australia, Indonesia, and Thailand using Ultrabooks™ as bait.
The experiments were all devised to make participants step out of their comfort zone and to observe the human qualities of Determination, Power, Daring, Excitement, Persistence and Persuasiveness: the same qualities that went into the creation of the Ultrabook™.
In the first ten days, the experiments had been viewed over 1.5 million times, been shared thousands of times on Twitter and Facebook and had over 250 articles written about them.
I love this and wanted more. Pure fun.