April - May 2011 winner: The World's Biggest Pac-Man
Client: Microsoft IE9, Pac-Man
Creative Agency: Soap Creative
Campaign type: Microsite
Industry: Entertainment

Campaign information
This campaign saw Soap develop an online promotional platform for PAC-MAN to build awareness of an upcoming product and showcase the power of HTML5 on Microsoft's newly released IE9.

The global PAC-MAN community embraced the opportunity to create and play in their own maze, becoming part of the "World's Biggest PAC-MAN" game. The platform was a huge success with 1.5 million visitors recorded in the first three weeks.

Judge's comment
A simple, engaging idea, elegantly executed with a powerful community focus, ram PACked full of retro joy

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