September – November 2008 winner: The Tomb Raider Challenge
Client: Atari
Creative Agency: New Dialogue Media Agency: Ikon Communications
Campaign type: Banners, microsite, rich media, viral
Industry: Entertainment
Campaign Information
In a bid to attract a wider and more diverse audience to the already popular Tomb Raider game, the agency created a site with a virtual 21 day treasure hunt which used the new Google Earth browser plug-in. Artifacts were then ‘hidden’ across the world and Playstation 3 prizes were to be won daily.
Judge’s Comment
Fantastic concept, design and attention to detail.
