2009 IAB Awards | Search Marketing Winner

Woolworths Everyday Money Credit Card
Agency: dgmAustralia
Client: Woolworths

Campaign
dgmAustralia was brought into the Woolworths campaign with just two weeks until the launch of their Everyday Money Credit Card and given the goal of ensuring the campaign site was optimised for organic (unpaid) search engine marketing. In a very limited time, it had to convince search engines that the new Woolworths credit card site was indeed a highly trusted site for the keywords searched.

Results
The judges were very impressed with the campaign and its early results, noting the keyword strategy began working almost immediately. Woolworths achieved first position for its key brand terms within two weeks, and Everyday Money began appearing on the 1st page of search results within just months of launching. At the time of entry, Woolworths Everyday Money was the number one credit card brand in organic search.

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