PwC: The 12 trends of Christmas - How online retailers are adapting: Part 1

For online retailers, the majority of profit comes during the holiday season, which makes selling – and selling well – all the more important. But Christmas is changing. The retail sector is undergoing huge shifts in the digital realm, which makes the end-of-year rush an excellent litmus test for determining which companies are doing things right – and identifying those that are falling behind.

For most, the preparation for Christmas begins as early as July or August. But for the savvy digital business, getting ready for the end of the year isn't just a rush job; it's something they should have baked into their business plan. Savvy businesses should be considering the following trends when making their next move.

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