Nielsen Online Landscape Review - October 2013
AT A GLANCE: THE ONLINE LANDSCAPE
- 16.2 million unique Australians.
- 31.8 billion viewed pages.
- 39.2 billion minutes spent.
- 40 hours spent, across 63 sessions.
- 816.7 million mobile page impressions
For sites under measure via Nielsen Market Intelligence, 44% of daily unique browsers for the period were via a mobile device or a tablet.
Speaking of tablets, Nielsen also examine the impact of an Apple product launch on traffic to the Consumer Electronics category in Australia and this month they also look at the engagement of major financial institution websites.