IAB US Automotive Industry Sellers Guide

This report, produced by the IAB US is the first seller's guide that offers publishers an overview of the transformation of advertising in the automotive industry.

It answers the following key questions:

  • Automotive Advertising Trends: What are the key issues facing automotive manufacturers, dealers & consumers?
  • Opportunities: Where are the opportunities to attract automotive marketers?
  • Case Studies: How have previous interactive ad campaigns met automotive marketing objectives?


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