IAB NZ: How eBay sparked Australia’s first cyber Christmas

Christmas is undoubtedly the most important and most competitive time of year for retailers. $28.2 Billion (Oct - Dec 2009) was spent over the Christmas period.

The habitual purchasing behaviour of shopping centres was the first major problem that eBay was faced with in the summer of 2010. eBay might be big online, but the online marketplace is still relatively small when compared to the shopping behemoths that dominate our credit card bills.


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