IAB NZ: Stuff.co.nz: Rexona & Rugby Heaven - Sponsorship Effectiveness Case Study

Research Objectives: Provide Effectiveness metrics for Rexona's sponsorship campaign on the All Black's section of Rugbyheaven on Stuff.co.nz, specifically to measure impact on:

  • Brand association in relation to sponsorship of the All Blacks
  • Brand sentiment/ recommendation in comparison with other All Black sponsor brands and Rexona competitors
  • Sponsored page/section recall on stuff.co.nz
  • Advertising perceptions, message cut through, and relationship with content in sponsored All Blacks section.


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