Kia Game On
December - January 2013/14 winner first runner up: Kia Game On
Client: Kia Agency: Initiative
Campaign type: Microsite, app, TV synch to app
Initiative snapped second place with its engaging Kia Game On campaign which, with the collaboration of Innocean and Mnet's newly developed technology, created an interactive tennis experience for viewers. The app gives tennis fans the chance to actually experience what it is like to be in the firing line against the world's fastest server, using their phones as tennis racquets, synching with the TV broadcast. The Kia Game On app was downloaded 194,000 times and played in more than 100 countries, with the app reaching number one in the iTunes download charts.