The ideal insight presented itself, in a simple, hard-hitting fact issued by the World Health Organisation: one person dies every 6 seconds due to tobacco. One person dies every six seconds due to tobacco. Vine, with its 6 second looping videos, was the perfect medium for this simple, hard-hitting fact. Three Vines were made, one for each major smoker demographic. Each a chilling demonstration of how often – and how many – smoking kills.

World No Tobacco Day was a great media opportunity.

The Vine page has attracted 142K Likes, 73K Revines, 11.3K followers, and 19K Tweet mentions.

The campaign also landed $423,661 of Earned Media.

But most importantly, QUIT were reaching a larger audience than ever.


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