Ooyala Global Video Index Q2 2014
While the definition of TV blurs across a multi-device landscape, the industry is still scratching the surface in terms of how big data can be applied to maximize personalization and profits. As the one to-many broadcast world converges with the one-to-one world of web-delivered content, it's clear that there is virtually no end to the ways in which data can help providers make the most out of every video asset.
Whether time of day, type of device, or specific geographic location, video businesses now have more access than ever to granular data that can provide new levels of insight into how, when and where people are watching.
And with the right kind of analytics for driving personalized content and ad optimization, that data translates into delight for your audience and dollars for your bottom line.
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