The second annual State of the Video Industry Report, released by IAB Australia and Adap.tv, a division of AOL Platforms, has provided further evidence that the medium is growing quickly, with publishers reporting increased revenue, higher fill rates and stronger yields, whilst advertisers are using increasingly sophisticated methods to deliver efficient outcomes.
The report surveyed more than 130 media professionals on both the buy and sell side of digital advertising. It is compiled annually, mirroring similar Adap.tv partner studies in the US and UK, with a sample of over 800 marketing professionals globally.
The Australian report shows that, on top of an already strong market that grew 78 percent last financial year, buyers intend to increase their spend by 37 percent in the coming year. Most of the expenditure has been deflected from other channels, particularly free-to-air TV and print.
Download the report below.
