Digital, Social & Mobile in APAC in 2015 - IAB Singapore
Digital connectivity is quickly becoming a part of everyday life for people all over the Asia-Pacific region, according to a new study on 'The State of Digital' in Asia Pacific in 2015' conducted by We Are Social in partnership with the Interactive Advertising Bureau (IAB) Southeast Asia (SEA), Singapore Chapter. The report observes that uptake of digital, social and mobile technologies continue to gather pace, but also highlight the need for a lot yet to be done to make internet and mobile access easier in the region.
To help organisations understand and take full advantage of the opportunities these trends present, the study provides a comprehensive overview of activity across the region's 59 countries, as well as in-depth data and analysis for 30 of its key economies.
Highlights from the 2015 study include:
• Well over one-third of the region's population now uses the internet on a regular basis, and we expect the number of users around the region to exceed 1.5 billion sometime in Q3 2015.
• More than one-quarter of the region's population used social media in the past 30 days too, with more than one billion people logging in to either Facebook or QZone in the past month.
• Mobile usage continues its dramatic rise around the region, with the number of cellular connections in the region growing by more than 11% since last year's report (January 2014) to pass 3.7 billion. In terms of unique mobile users, we project that regional penetration will exceed 50% sometime in Q3 2015.
• Mobile social is the hottest digital trend in the region at the moment, with the number of people in the region accessing social media from mobile devices jumping an impressive 32% in the past year, to reach 900 million. Current trends suggest mobile social users will exceed 1 billion by early Q4 2015.
Download the report slide below.