Targeting a representative sample of Australian adult (aged 18+) consumers, the key research objectives are as follows:

  • Gauge the level of digital/connected device ownership and usage
  • Identify how this behaviour has changed over time
  • Understand how this behavious is affecting or altering the TV viewing experience with a specific focus on the role of multiscreen usage
  • Measure the extent of video streaming- what, where, when, how and why
  • Explore the differences between connected TV and regular TV in terms of behaviour, attitudes and perceptions.

Downloads:

This article has restricted downloads for report only members. Login to view further information, or become a member.

Related Information: