Targeting a representative sample of Australian adult (aged 18+) consumers, the key research objectives are as follows:

  • Gauge the level of digital/connected device ownership and usage
  • Identify how this behaviour has changed over time
  • Understand how this behavious is affecting or altering the TV viewing experience with a specific focus on the role of multiscreen usage
  • Measure the extent of video streaming- what, where, when, how and why
  • Explore the differences between connected TV and regular TV in terms of behaviour, attitudes and perceptions.


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