Engagement: Not just a buzzword

THE ART OF DRIVING 'ACTIVE ATTENTION'

A comprehensive description of “engagement” remains elusive, even after almost two decades of use as an industry buzzword. Our entire industry is increasingly focused on high-volume, low-involvement content – even though we liberally use ‘engagement’ with hopes that the term will magically apply itself.

Here’s a wake-up call: this is not working for anyone.

WHITEPAPER HIGHLIGHTS:

  • Why understanding ‘engagement’ is even more critical for brands than big data
  • Key takeaways on how to effectively define, apply and measure engagement for your next campaign
  • Finally, how to thoughtfully integrate video to increase engagement

Full version of the whitepaper can be downloaded here