THE ART OF DRIVING ‘ACTIVE ATTENTION’
A comprehensive description of “engagement” remains elusive, even after almost two decades of use as an industry buzzword. Our entire industry is increasingly focused on high-volume, low-involvement content – even though we liberally use ‘engagement’ with hopes that the term will magically apply itself.
Here’s a wake-up call: this is not working for anyone.
WHITEPAPER HIGHLIGHTS:
- Why understanding ‘engagement’ is even more critical for brands than big data
- Key takeaways on how to effectively define, apply and measure engagement for your next campaign
- Finally, how to thoughtfully integrate video to increase engagement
Full version of the whitepaper can be downloaded here.
