Device Ownership and Trends - Jan. 2017
As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.
The IAB Measurement Council, which compromises representatives from 16 different media organisations as well as the Media Federation of Australia, reviews and assesses enumeration and currency data every month to ensure the currency continues to evolve and reflect consumer media usage habits.
The data in this report, exclusive to IAB members, is primarily generated from this regular market enumeration study.
Members can download the Report below.