2013 IAB Event: How to Build Brands Online Presentations Available

Overview
With the increase of new creative formats and rich media options, marketers are seeing the potential of online and mobile marketing as an efficient and cost effective tool for building brands. On 25 July, attendees learned how to use the key digital elements to build your brand online. Our industry experts explained how to use elements such as display advertising, video and rich media, social media and mobile to create compelling brand campaigns. Research experts at Millward Brown explained how to measure the key brand metrics, set the right objectives and maximise the role of online in multimedia campaigns.

In this two hour seminar attendees learned:

  • What display advertising options work best for brand campaigns
  • What role video plays in brand advertising and the impact of creativity
  • How to use social media to build and strengthen a brand
  • What works for mobile brand campaigns
  • Best practises for measuring the brand effect of online advertising

Agenda
08:10am REGISTRATION OPENS

08:30am INTRODUCTION
Samantha Yorke, Director of Regulatory Affairs, IAB

08:40am SOCIAL MEDIA
Naomi Shepherd, Head of FMCG, Facebook Australia

09:00am VIDEO & RICH MEDIA
Nick Higgins, Innovid

09:20am BREAK

09:30am MOBILE
Rupert Pay & Marc Fine, InMobi

9:50am MEASURING BRAND EFFECT – BEST PRACTICE AND LEARNINGS
• Setting the Right Objectives
• Best Practice for Brand Effect Online
• Maximising the role of Online in a multimedia campaign
Mark Henning, Millward Brown

10:10am Q&A
All speakers

 

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