Digital's Share of Entire Australian Market, CY 2016: Infographic and sources information table

Digital grew to 48.6% of the total Australia advertising market in calendar year 2016, up 6.1% from CY 2015. Of that, Mobile and Video combined made up 20% of the entire market, just less than Free-To-Air TV and larger than the combined Newspaper, Magazine and Radio advertising spend in 2016. 

Download the below Infographic for more information.

Also below, a table explaining the various advertising expenditure reports, their sources and methodologies.