Ad Blocking:The Consumers Perspective – Wave 2

This is the second wave of IAB Australia Ad Blocking consumer research. This study been run by IAB Australia, Pureprofile and supported by the IAB Ad Blocking Taskforce to help understand the scale of ad blocking and more importantly help answer “why” consumers are installing blockers on different devices. The IAB is committed to providing objective data for the market on a range of industry issues including ad blocking.

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