Ad Effectiveness - Glossary of Terms

As part of its mission to help the digital industry assess the impact of advertising, the Ad Effectiveness Council has published the “Advertising Effectiveness Glossary of Terms”.

The Glossary is available to the public, and aims to standardise and explain the common terminology used by ad effectiveness experts. 

The Glossary for download below is an interactive version intended to be kept on you desktop for easy access.


If you are having trouble with the interactive features of the glossary, a standard version is available for download here


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