Nielsen Online Landscape Review - May 2013

This month's Summary:
May data represents a trend break versus prior months across all metrics for Online Ratings Hybrid data, Video Census data and Market Intelligence due to:

  • A change in the way we measure home use of the internet to measure individuals rather than
  • households
  • Improvements to the accuracy of time spent and page measurement
  • Improved the accuracy of our state sample
  • Improvements to MI to add device reporting to better measure increasingly connected consumers use of the internet across pc, tablet, mobile and other devices.

Download the research study below for a more comprehensive insight

 

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