Nielsen Online Landscape Review - April 2013

In this April 2013 edition of the Nielsen Australian Online Landscape Review, we share the latest unique audience trends including market statistics, gender demographics and top brands.

The overall unique audience of 15.7 million online Australians was consistent with March, however engagement metrics were down overall, with 36 billion page views and 23 billion minutes spent online in April, down eight percent and five percent respectively compared with March. We believe that school holidays during April may have impacted total usage.

Mobile usage increased slightly in April, reaching its second-highest level ever with mobile page views sitting at just over 406 million. This represents overall growth of 106 percent since January 2012.

Market Intelligence Device Module
The new Device Module within Nielsen's Market Intelligence, which enables reporting by device type and operating system, launched on May 1. Some preliminary findings during the first two weeks of May include the following:

  • 25 percent of all sessions were generated from mobile phones
  • Tablets accounted for nine percent of all sessions
  • The largest share remained with computers which accounted for 65 percent of sessions