IAB Viewability Update - Dec. 2017

At the end of 2016, IAB Australia published a Viewability Whitepaper with input from 19 different media publishers and agencies giving the market clear guidance on viewability standards as well the first wave of Viewability Benchmarks for the Australian market.

The latest round of IAB/PwC benchmarks, aggregating census data from comScore, Integral Ad Science (IAS) and Moat on all AU inventory tracked through their services for viewability, monitored over 600% more inventory than the same time last year.

IAB Members can download the full update below.

 

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