eMarketer: Mobile Makes Its Mark on Worldwide Facebook Ad Spend

JAN 22, 2013 - Facebook's mobile push in 2012 was considerable—from both a user and advertiser perspective—after initial weakness on the devices led to doubts about the social giant's strength.

But Facebook's turnaround has been fast, and the concerted effort, one year in, has already made a notable impact on the way the social network earns its worldwide ad revenues.

Digital software marketing firm Kenshoo Social looked at its clients' advertising allocations on Facebook. Businesses served came from a range of verticals around the world, including retail, financial services, entertainment and travel. The digital marketing firm found that already, in December 2012, one in five advertiser dollars on Facebook went to mobile.

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