Please take a minute to tell us what we can do to meet the measurement needs of the digital advertising industry in the future. 

Through extensive engagement with key stakeholders and industry bodies in the local market on the buy and sell side, and an assessment of various developments in overseas markets, the IAB is conducting a buy and sell side research survey on market. The findings from the market analysis will be presented at an industry Town Hall meeting on 25th March where other interested parties will also have the chance to discuss the next steps. A final report for market is expected to be released in April 2019.

 

Brand Measurement Survey