eMarketer: Total Ad Spend in Latin America Growing at Fastest Pace Worldwide

JAN 8, 2013 - The region has been less affected by economic troubles than North America and Western Europe

At $38.12 billion, Latin America will have the third-smallest total media ad expenditure tally this year, higher than only Eastern Europe and the Middle East and Africa, according to eMarketer. But while overall spending is relatively low compared to other regions, Latin America will experience the fastest total media ad spending growth among all of the regions included in eMarketer's forecast through 2016.

Latin America's growth came in at 11% in 2012, and will remain in the double digits through next year. Still, Latin America will not come close to nearing the ad spend totals of North America, Asia-Pacific or Western Europe throughout the forecast period. At $51.33 billion, eMarketer expects Latin America will account for well under half of Western Europe's total in 2016, the region with the next highest ad spending.

The region has been less affected by economic troubles than North America and Western Europe
At $38.12 billion, Latin America will have the third-smallest total media ad expenditure tally this year, higher than only Eastern Europe and the Middle East and Africa, according to eMarketer. But while overall spending is relatively low compared to other regions, Latin America will experience the fastest total media ad spending growth among all of the regions included in eMarketer's forecast through 2016.

Latin America's growth came in at 11% in 2012, and will remain in the double digits through next year. Still, Latin America will not come close to nearing the ad spend totals of North America, Asia-Pacific or Western Europe throughout the forecast period. At $51.33 billion, eMarketer expects Latin America will account for well under half of Western Europe's total in 2016, the region with the next highest ad spending.

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