Digital Advertising Glossary of Terms - July 2019

It is essential for our industry to create common language across the different platforms, so we have tasked our Ad Effectiveness Council and Video Advertising Council with updating a series of glossaries originally published in August 2017.

These interactive Glossaries are available to the public, and aim to standardise and explain the common terminology used by digital advertising experts.

(We also have Outdoor and Audio in the works.)

Download the Glossaries below.


 AdEffectiveness InteractiveGlossary July2019 1  Digital Video Interactive Glossary Sept 2019 1    

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