It is essential for our industry to create common language across the different platforms, so we have tasked our IAB Councils with updating a series of glossaries originally published in August 2017, and are adding in the new Digital Out Of Home Glossary.
These interactive Glossaries are available to the public, and aim to standardise and explain the common terminology used by digital advertising experts.
Download the Glossaries below.
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Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.
Updated 13th October 2026: we first published this explainer in March 2025, when Trusted Server was still a Proof of Concept. We've refreshed it…
Unlock the secrets of Website and App Tracking Audits with practical tools and techniques for compliance and privacy teams.
Explore server-guided ad insertion and how it enhances video ad performance compared to other insertion methods.
