As Australians start to enjoy the beginning of COVID-19 lockdown restrictions lifting, the first real signs of the economic downturn are being revealed and marketers face some tough decisions as they navigate how to balance shorter-term sales expectations with brand communications that are critical for business success to ensure they remain competitive and in the best possible position through the economic trough and into recovery.
– By Natalie Stanbury, Director of Research, IAB Australia
IAB Members can download the accompanying report below.
