Bizo: Display Advertising by the Numbers
Display advertising makes an impact at every stage
Display ad campaigns can help business leaders learn about a brand; motivate them to do further research and analysis; and, when they're ready to make a purchase, such campaigns can increase their likelihood of choosing a particular solution.
When display is incorporated into a comprehensive marketing campaign, it can deliver significant results: A 2010 study by the digital advertising solutions company Eyeblaster found that 72% of all online conversions were a direct result of exposure to display ads.
Further, half of all marketers participating in a 2012 BtoB Magazine survey reported that the most significant benefit of online display advertising was its capacity for complementing the entire marketing mix, leading to a fully integrated approach.