IAB US: Mobile Phone Video Diaries
Top 5 Mobile Phone Video Take Homes
#1 Viral video! - 92% of mobile phone consumers share mobile video with others
#2 It's an everyday event! – mobile phone consumers use mobile video throughout the entire day, the whole week
#3 63% of usage occurs at home, and for some, occurs with the presence of a 2nd screen – TV
#4 Relevance is key to drive engagement with advertising within the video format.
#5 Better download speeds, free and better quality video content are the challenges from consumers