DestinationCRM.com: Study sees bright future for social media advertising
By Judith Aquino, Posted Nov 26, 2012
According to a report issued today from research firm BIA/Kelsey, U.S. social media advertising revenue is on track to reach $9.2 billion in 2016, up from $4.6 billion in 2012, representing a compound annual growth rate of 19.2 percent.
The bulk of that spending will involve social display advertising, which BIA/Kelsey expects to grow from $3 billion currently to $5.4 billion in 2016, representing a compound annual growth rate of 15.2 percent.
The local segment of U.S. social media advertising revenue will grow from $1.1 billion in 2012 to $3 billion in 2016, representing a 28 percent compound annual growth rate.