LaVolta: Digital Bullet 4 - Apps

Apps have become an extraordinary area of innovation in the past few years, initially triggered by the capability of smart phones and more recently the tablet. There are literally hundreds of thousands of apps available for iOS and Android users in particular. The rise of the 'app-economy' has given huge power to gatekeepers like Apple that approve and distribute apps and then take a big cut of any revenue generated from them. Is this proliferation and excitement around apps just a brief fizz in a bottle or is it genuinely the beginnings of a trend that will turn the digital world in significant new directions? Where do you see apps going in the next few years? What are the significant trends to watch? Will so-called 'web apps' take over from 'native apps'?

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