Responsys: Big Australia Report 2012
The newest edition of the Big Australia Report reports on the benchmark and practices of digital marketing in Australia. Responsys combines both survey results from Australia's marketing industry and within their own internal data from over a billion marketing emails annually.
Results detail the explosion of mobile and email remains the 'go to channel' in Australia for power marketing.
No less significant is the adoption of cross-channel marketing and it is anticipated this trend to continue.