Mediapost: Sports fans go online to get their news fix

By Gavin O'Malley, Sep 17, 2012, 4:47 PM

From true fanatics to casual viewers, TV remains the dominant channel through which consumers get their sports fix.

One-half -- 49.8% -- of all sports fans say the television is still their primary source for sports information, according to a recent survey of 950 U.S. online adults by Burst Media.

Still, more than a quarter -- 26.5% -- now cite content Web sites as their main connection to sports.

Interestingly, among all sports fans, the divide between television and content sites is reduced significantly -- by 17.4% -- when it comes to which medium respondents say is the best for sports news and information, versus what they indicated was their primary medium.

In fact, two-fifths -- 41.3% -- say TV is the best medium, while 35.4% say content sites are the best.

What's more, one third -- 35.1% -- of all sports fans report going online at least once per day for sports-related reasons, with far more devoted fans -- 66.8% -- making their daily pilgrimage to the Web.