MediaMind: White Collar HTML5 campaign redefines interactivity

Targeting avid users of the iPad and fans of the show, the campaign had a two-fold objective of raising brand awareness as well as engaging viewers to interact with the in-page game to unlock exclusive content. Two separate executions were created for the campaign, a push down ad unit and a "touch to play" HTML5 ad geared specifically for the iPad within the browser - a first in the entertainment sphere.