Break Media: Digital Video Advertising Trends 2012
Published on Wednesday, 20 June 2012 in the category Research & Resources
Some highlights include:Dollars for Increased Video Spend to Come From...
- Advertisers increasing video ad spend in the next year say the dollars will come from television budgets (32 percent), non-video display budgets (45 percent) and overall advertising budget growth (38 percent).
- Video Share of Online Display Budget
- In the coming year, 68 percent of advertisers will increase the share of online display advertising devoted to video ads.