Break Media: Digital Video Advertising Trends 2012

Some highlights include:

Dollars for Increased Video Spend to Come From...

  • Advertisers increasing video ad spend in the next year say the dollars will come from television budgets (32 percent), non-video display budgets (45 percent) and overall advertising budget growth (38 percent).
  • Video Share of Online Display Budget
  • In the coming year, 68 percent of advertisers will increase the share of online display advertising devoted to video ads.

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