IAB US & 360i: Social Marketing Playbook

Written by marketers for marketers—including an introduction by IAB President & CEO Randall Rothenberg—the 360i Social Marketing Playbook helps brands simplify and take advantage of the dynamics of social media. From chapters like "Training to Win," which shows how to develop a strategic approach, to "Keeping Score," which addresses metrics, the in-depth guide lays out a framework for amplifying any advertising campaign.

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