Google: The Role of Video in the Smartphone Purchase Process

Video is the smart way to teach consumers about phones. Though only 39% of consumers in the market for a new phone watched manufacturer smartphone videos, they spent up to ten minutes doing so, and often learned about a device they hadn't considered or heard of before. The icing on the cake? More than half went to the store as a result.

Insights and Recommendations

  • Use video to empower consumers and drive sales.
  • Discoverability is key; distribute videos wherever consumers watch video and research/shop.
  • Run best screen available campaigns to reach consumers on all devices and increase impact.

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