Google: The Role of Video in the Smartphone Purchase Process
Video is the smart way to teach consumers about phones. Though only 39% of consumers in the market for a new phone watched manufacturer smartphone videos, they spent up to ten minutes doing so, and often learned about a device they hadn't considered or heard of before. The icing on the cake? More than half went to the store as a result.
Insights and Recommendations
- Use video to empower consumers and drive sales.
- Discoverability is key; distribute videos wherever consumers watch video and research/shop.
- Run best screen available campaigns to reach consumers on all devices and increase impact.