Google: Influencing Offline - The New Digital Frontier

While consumers can't test drive a car or try on a sweater in their browser windows (yet), browsing online is making a huge impact on what they buy at the store. In fact, 40% research on to the internet before opening their wallets for purchases, big and small. We've taken a closer at that behavior and crunched some numbers to show how shuffling ad dollars and amping up your presence online can mean bigger in-store sales.

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