Dynamic Logic: American Family Insurance Case Study

American Family Insurance (AMFAM) partnered with the news application SkyGrid to create an immersive brand experienve that brings customers into the AMFAM brand story on SkyGrid's iPad app. SkyGrid created custom full-screen interstitials, allowing users to interact with the ads.

SkyGrid, commissioned Dynamic Logic to measure the brand impact of American Family Insurance interactive ads on raising awareness and interest among iPad users.

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