IAB UK: Mobile Engage 2012 heralds golden age for mobile

"The average mobile user looks at their phone 150 times a day," said Twitter's sales director, Bruce Daisley, but all eyes were on the speakers at the third IAB Mobile Engage event.Daisley was among elite speakers from Google, Unilever, M&S and Shazam presenting informative and thought provoking content at the Grange Tower Bridge Hotel, London.

Guy Phillipson, chief executive of the IAB, opened proceedings by reminding the capacity crowd of the humble origins of the mobile phone, when the late, great comedian Ernie Wise first made a call to Vodafone HQ back in 1986.

Fast forward two and a half decades and UK mobile advertising spend alone is projected to be £962m in 2014 – a 3000% increase since 2008.

Speakers at the event included:
Andrew Fisher, CEO, Shazam
Bruce Daisley, UK Sales Director, Twitter
Claire Valoti, Managing Director, O2 Media
David Rowan, Editor, WIRED UK
Gavin Stirrat, Managing Director, EMEA, Millennial Media
Guy Phillipson, Chief Executive, IAB
Ilicco Elia, Head of mobile, LBi
Jay Altschuler, Director, Global Media Innovation, Unilever
Jon Mew, Director of Mobile and Operations, IAB
Jude Brooks, Digital Activation Manager, Coca Cola GB&I
Louis Theroux, Broadcaster
Richard Eyre, Chairman, IAB
Richard Firminger, Managing Director of Europe, Flurry
Sarah Baillie, Mobile Commerce Manager, Debenhams
Sienne Veit, Head of New Technology Business, Marks & Spencer
Stefan Bardega, Managing Partner, Mediacome

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