IAB UK: What consumers are doing, & what they think of location services on mobile

With 100m people using Google maps, and 2.5m using foursquare location based services are gaining momentum.

The objectives include:

  • Understand consumer usage of location based services (LBS) on their mobile phones and examine perceptions and barriers towards LBS
  • Examine perceptions and barriers towards LBS
  • Look at what would encourage consumers to use LBS more
  • Understand the potential for LBS as an advertising platform, and what consumers think of it


Related Information: