Major shifts in the area of search have been taking place over the past few years and companies that don’t adjust their SEO strategies accordingly have already or will soon sink to the bottom of the results page. While keywords, page titles, and meta descriptions are still important to your SEO strategy, there are other aspects that are increasingly becoming critical.
By incorporating the best practices featured in this paper, you’ll have the basis for an SEO strategy that can help you more easily adapt to changes in search engine algorithms, visitor behavior, and device types.
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