Google: 2011 Automotive Shopping Behaviour Study
Today's vehicle shoppers research and decide faster than ever. They use a diverse set of online tools in their research process and have high expectations from brands throughout the path to purchase.
Insights from this year's auto buyflow study include:
- 81% of auto shoppers decide within 3 months (vs. 67% in 2009).
- Safety, utility and fuel efficiency are among the attributes top of mind for shoppers.
- Searching inventory and obtaining trade-in information were among the top shopper behaviors that increased this year on 3rd party sites.